CONCEPTUAL MENSWEAR EDITORIAL · LISBON
New Masculinity
A conceptual menswear editorial exploring masculinity beyond fixed visual codes.
Traditional tailoring and fluid silhouettes move between structure and vulnerability, restraint and self-expression.
THE STORY
Masculinity beyond fixed codes
New Masculinity began as an exploration of how clothing shapes the way masculinity is performed and perceived. Traditional tailoring is placed beside softer lines, exposed skin and a tartan skirt, allowing familiar menswear codes to shift between strength, elegance and vulnerability.
The series moves between restrained portraiture and fuller silhouettes. Posture, gesture and styling are directed precisely, while expression remains quieter and more ambiguous — leaving space for masculinity to feel personal rather than prescribed.
LOCATION
Studio, Lisbon
FORMAT
Conceptual menswear editorial
DIRECTION
Structure, fluidity and controlled contrast
CREDITS
Photography & visual direction — Kseniya Gataullina / KeiGi
Styling — Regina Khusainova
Hair & make-up — Vika Kolobova
Model — Matvey
YOUR PORTRAIT STORY
See yourself through an editorial lens
Your session can be shaped around your personal style, character and the way you would like to see yourself — with guidance from the first idea to the final image.